CWTD-603
Strategic Tourism Marketing

This course offers a practical, intensive, idea-packed approach to marketing tourism destinations. Examine how and why tourists make destination choices, and learn how to develop a strategic marketing system that emphasizes your destination's distinctive appeal. The course features case studies, and practical tips for stretching marketing dollars through better monitoring, cost controls and evaluation. This course is designed to provide students with the tools to:

• Use research to understand customers
• Segment, target and position a product
• Develop a marketing mix
• Evaluate the marketing plan

Units Earned - 1.2
Course Fee - $450