CWTD-619
Database and Internet Marketing of Tourism Destinations

This course will introduce students to database marketing application within the tourism industry.

This course is designed to assist students in learning:

• How destinations, resorts, time-shares, airlines, and related tourism companies and associations have used database marketing to profile, find and serve customers
• About related case studies of how database marketing applications have been successfully applied.

Units Earned - 1.2
Course Fee - $450