CWTD-623
Marketing for the Gaming Industry

This course deminstrates how marketing is important to the success of every business, and how vital it is for the success of the gaming industry in particular. It puts marketing into the context of the conitnuous growth of the gaming industry, the increasing sophistication of its offeringsand and constant increasing of revenue potential.

Students will learn that:

• Marketing goes way beyond just advertising or selling.
• Marketing involves systematic planning, implementation and control of a mix of business activities.

Units Earned - 1.2
Course Fee - $450