SPMD-716
Sport Marketing

Regardless of their size and scope, sports organizations heavily depend on effective marketing. This course discusses the steps to creating and implementing successful strategies that will help effectively market your organization, create awareness, and strengthen its public presence. At the end of this course, you will be prepared to:

• Focus your resources by selecting the marketing tools and vehicles that best fit your organization’s needs
• Build your organization’s brand and value with a clear mission statement and an effective, sustainable position and marketing strategy
• Address in an efficient way your members, corporate sponsors, the media, host cities, public institutions and other partners and competitors
• Execute your marketing plan thoroughly by timely adjustment of activities and staff necessary to reach your stated objectives.

Units Earned - 1.2
Course Fee - $450