SPMD-717
Sponsorship

The success of your organization’s sponsorship programs depends on the ability to plot and negotiate win-win deals for both – your organization and the organization you are negotiating with. This course discusses strategies for building more effective, more profitable, and more sustainable sponsor relationships. At the end of this course, you will be prepared to:

• Apply marketing theories to sport events and properties
• Target corporate prospects and develop customized sponsorship and endorsement proposals
• Effectively negotiate and service sponsorship contracts
• Promote and sell sport events and products.

Units Earned - 1.2
Course Fee - $450