Core Courses

Students may elect to take any Event Management course. There are four core courses that are recommended as prerequisites to any elective:

CWEP 501-00 Best Practices in Event Management
CWEP 502-00 Event Coordination
CWEP 503-00 Event Marketing
CWEP 504-00 Risk Management: Legal and Ethical Safeguards

Description
CWEP 501 — Best Practices in Event Management
Get the experts' input on major trends and successful business practices in Event Management, any size or type of event. Be armed with the tools to improve your effectiveness, success and profitability as an event manager.
Learn how to:

1. Structure and manage an event planning schedule to improve profitability
2. Conduct comprehensive needs assessments and feasibility studies
3. Identify and prioritize event goals and objectives for best results
4. Identify potential challenges to a successful event and choose appropriate solutions by using efficient planning scenarios
5. Conduct mid- and post-event evaluations
6. Create and present proposals and agreements that are advantageous to all parties of an event
7. Appreciate the rewards of being in the Event Management profession

CWEP 502 -- Event Coordination
Gain the basics as the professionals practice them day after day. This is an inside look at how to successfully coordinate a professional event. Learn how to:

1. Develop creative elements including décor and entertainment and properly sequence them at events
2. Develop and implement a site plan and conduct a thorough site inspection
3. Understand the Americans with Disabilities Act (ADA), permit requirements and labor union issues and their impact on event coordination
4. Analyze and implement professional registration,admission procedures, security, and protocol

CWEP 503 -- Event Marketing
Discover how to use events to promote products, services and causes… and how to promote the events themselves. Learn what works and not, from start-up planning, to engaging an audience, attracting sponsors, and making a positive and lasting impression.
Learn how to:

1. Identify and develop a promotional strategy, including the event proposal, invitations, advertising, publicity, contests, promotional merchandise, sales promotions, packaging, and even personal appearances
2. Distinguish the relative strengths of print, electronic and other advertising mediums
3. Analyze, establish and implement a public relations strategy using video and audio news releases, as well as many other new tools
4. Incorporate electronic media
5. Formulate an effective event sponsorship program
6. Conduct market research prior to the event
7. Create a comprehensive marketing/sales measurement methodology

CWEP 504-00 -- Risk Management: Legal and Ethical Safeguards
This course provides a process for analyzing and responding to risks that can adversely impact any meeting or event. As the final core course, it offers a practical approach to ensure that the planner understands and uses every possible safeguard to produce safe and successful events. Particular emphasis is placed on contract issues and laws and regulations pertaining to meetings and events.

Learn how to:

1. Conduct a thorough risk assessment and develop an appropriate risk management plan for every meeting and event
2. Identify the key laws and regulations that impact events
3. Understand the key components of event contracts
4. Provide protection against injury to individuals and damage to property
5. Understand and comply with copyright and trademark protection requirements
6. Identify the types of insurance that are appropriate for a particular event