|
You are here  Home > MTA Areas of Study > Hospitality Management
Hospitality Management
Students in the Hospitality Management area of study will be well equipped to successfully pursue careers as global hospitality managers, consultants and research analysts. This area of study provides students with an in-depth knowledge of international hospitality development, management and marketing. The innovative curriculum focuses on international hotel management and feasibility analyses as well as hospitality sales and marketing. These core courses are supplemented by GW business school electives.
There is no better place to study international hotel management than Washington, D.C., home of several leading global hotel corporations including Marriott International, Choice Hotels International, Ritz-Carlton, Interstate Hotels & Resorts, Crestline Hotels & Resorts and La Salle Hospitality Properties. In addition, most leading global hotel brands have flagship properties nearby. Students will be enriched inside and outside of the classroom within the international hotel management area of study.
Beginning Fall 2008, MTA student selecting the hospitality management area of study will be participating in a structured, personalized rotational internship program with DC-area partner hotels. This program will allow students exposure to major hotel departments and opportunities to work in supervisory positions.
Objectives
- Analyze investment trends and hotel development patterns by international hospitality firms, and identify emerging overseas markets for hotel development.
- Understand the socio-economic impact of developing hotels in developing countries.
- Appreciate the integration of tourism and the hospitality industry within national policies and plans.
- Understand hotel management functions in a foreign country, such as human resources management, cultural diversity management, hotel marketing, financial control, accounting and taxes, and technology applications.
- Develop an understanding of internet marketing tactics and strategies.
- Identify potential career development opportunities through structured hotel management rotational internship program.
Required Courses
TSTD 220 International Hotel Management (3 credits)
Study of international hotel development and management functions with an emphasis on building competency for an effective global manager. Encompasses political, economic, cultural, financial and legal aspects inherent in international business environment and their impacts on international hotel operations. (Fall semester)
TSTD 221 Hotel/Resort Market Analysis (3 credits)
Emphasizes three competency areas in hotel development and management: (1) analysis of market demand for lodging accommodation in a tourism destination; (2) learning valuation methods to determine market value of a hotel/resort project; (3) management functions for hotel/resort development. (Spring semester)
TSTD 290 Relationship Management in Hospitality (3 credits)
For hospitality firms, strong relationships with intermediaries and consumers are imperative for long-term success. During this course, students will understand and apply sales and marketing techniques that firms use to develop mutually beneficial relationships. Also, from an individual standpoint, managing professional relationships can greatly influence career success. An informational interview course project will allow students to develop networking skills and foster career development. (Spring semester)
TSTD 290 Hospitality Internet Marketing (3 credits)
This course is designed to familiarize students with internet marketing in the hospitality and tourism fields. In order to achieve this level of knowledge, students must actively understand the current and emerging internet technologies, tactics and strategies. (Spring semester)
Recommended Electives
FINA 240 Real Estate Development (3 credits/fall semester)
TSTD 261 Tourism Planning (3 credits/fall semester)
TSTD 278 Conference & Exposition Management (3 credits/spring semester)
ACCY 251 International Accounting (3 credit/fall semester)
IBUS 263 Legal Aspects of International & Multinational Business (3 credits)
MGT 216 Cross-Cultural Management (3 credits/all semesters)
MGT 231 Introduction to Project and Program Management (3 credits/all semesters)
MGT 252 Global Human Resource Management (3 credits/fall & summer)
MKTG 246 Marketing of Services (3 credits/spring semester)
For more information, please contact Dr. Stuart Levy at slevy@gwu.edu or 202 994 1706.
|
