Sport Management Concentration

The Sport Management concentration prepares students to market and manage sport events, organizations, media, products, and athletes as well as sport tourism destinations and facilities. Students learn how to succeed in a competitive marketplace through practical assignments with leading professionals and organizations in the sport industry.

Objectives

• Provide students with a thorough understanding of the sports industry from grass roots to professional.
• Open doors to career opportunities through practical experience, networks, and knowledge.
• Teach how to write sponsorship proposals and to secure corporate sponsors.
• Offer current information on management, marketing, and legal issues related to sport.
• Prepare leaders and entrepreneurs in the sports industry.

Dr. Lisa Delpy Neirotti presents an

overview of the Sports Tourism Industry

(You will need MacroMedia Flash to view)

Below is a listing of where some of our alumni are currently employed:

Sports Marketing Agencies
SFX Sports/Clear Channel Communications
IMG
Octagon

Teams
Washington Wizards, Mystics, Capitals
Redskins
Baltimore Orioles, Ravens
Chicago Bulls
New York Yankees, Knicks, Rangers
Miami Heat
Florida Marlins

Sport Organizations and Leagues
United States Olympic Organization
NCAA
NFL
MLB
NHL
NBA
NFL Players Association
WUSA
MLS
Athletic departments of various universities

Sport Manufactures
Nike
Adidas
Fila
Kappa

Sports Media
ESPN
Comcast
CBS Sports
DIME
AOL/Time Warner
 

Courses

TSTD 264.10 Sport Marketing (3 CH)

Application of marketing theories to sport events and properties. Case examples of marketing athletes, facilities, sport products, and events as well as using sports as a marketing vehicle for products. Writing sponsorship and endorsement proposals and incorporating sport into an integrated marketing plan. (Fall)

TSTD 265 Sports Law: Contracts and Negotiations (3 CH)

Examination of legislation and specific case law as related to professional and amateur athletes, sport events, licensed merchandise, broadcast and sponsorship rights. Topics include labor and anti-trust law, contract negotiation, specifications, and interpretation.

TSTD 277.10 Event management (3 CH)

An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events. (Fall)

TSTD 266 Sport and Event Facility Management (3CH)

An examination of the finance, design and operation of sports facilities. Along with conventional income sources such as tax support, municipal and corporate bonds, ticket sales, and concessions, students will receive in-depth exposure to more recent innovations related to public stock offerings, asset-backed securitizations, and venue-based income sources such as PSLs, premium seating, and the sale of naming rights. From the standpoint of facility operations, students will receive exposure to revenue generating activities including special event bookings, foodservice and concessions, ticket sales and corporate sponsorship as well as security and housekeeping. (Spring)

TSTD 267 Sports Media and Communications (3 CH)

Provides an understanding of the operation of sports media and communications at both the collegiate and professional levels. The course covers press releases, broadcast rights, internet, public relations, crisis management, pitching stories, special events, photography, game operations, and ethics and legal issues. (Summer)

Other Sport Related Courses

TSTD 282 International Experience: Olympic Games - Behind the Scene (1- 6 CH)

Offers a theoretical and practical overview of the organizational requirements necessary for marketing and hosting the Olympic Games. The social, political, and economic issues influencing decisions related to the design, management, and marketing of the Olympic Games are studied first-hand. Market research is also conducted on the economic impact and motivation of spectators. This course is conducted primarily on-site at the Olympic Games.