COURSE WORKBOOKS AND SUPPLEMENTAL READINGS

Workbooks for each certificate course will be available as follows:

  • ON CAMPUS STUDENTS-Workbooks will be distributed at the first class (free of charge)

  • ONLINE STUDENTS-Workbooks are posted within each unit on Blackboard.

  • SUPPLEMENTAL READINGS/TEXTBOOKS - The list below contains textbooks that are recommended as additional resources to supplement your course workbook for all certificate courses. These books are not required and you do not need to purchase them in order to complete the course. They are provided as suggested sources of additional information and perspectives for those that wish to explore the topics covered in your course further.

 

Event Management Book List

 Core Class Recommended Texts:

  • Connell, B., (2002). Professional Meeting Management (4th Ed,). Chicago, IL: Professional Convention Management Association Education Foundation. ISBN: 1885136161

  • Van Der Wagen, L., & Carlos, B. (2004). Event Management for Tourism, Cultural, Business, and Sporting Events. Saddle River, NJ: Prentice Hall.
    ISBN 0131149385

Additional Recommended Texts for Event Marketing:

  • Belch, G., & Belch, M. (2003). Advertising and Promotion: An Integrated Marketing Communications Perspective 6/e, with PowerWeb (6th Ed.). Columbus, OH: McGraw-Hill/Irwin. ISBN: 0072866144

  • Helitser, M. (1999). The Dream Job: Sports Publicity, Promotion and Marketing (3rd Ed.). Unknown: University Sports Press. ISBN: 0963038729

  • Henry, R. A. A. (2000). Marketing Public Relations: The Hows That Make It Work. Iowa: Iowa State Press. ISBN: 0813822076

  • Hoyle, L. H. (2002). Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. New York: Wiley & Sons, Inc. ISBN: 0-471-40179-X

  • Segal, E. (2000). Getting Your 15 Minutes of Fame and More!: A Guide to Guaranteeing Your Business Success. New York: Wiley & Sons, Inc. ISBN: 0-471-37058-4.

  • Stevens, M. (2003). Your Marketing Sucks. New York: Crown Business. ISBN: 0-609-60983-1

Additional Recommended Texts for General Event and Meeting Management:

  •  Biback, S., Harvey, A., Plaskett, R., Silzer, J., & Van Dongen, H. (2003). Meeting and Conventions: A Planning Guide. Dallas, TX: Meeting Professionals International.

  •  Craven, R. E., & Golabowski, L. J. (2001). The Complete Idiot's Guide to Meeting and Event Planning. New York: Alpha Books. ISBN: 0028640047

  • Fenich, G. G. (2004). Meetings, Expositions, Events and Conventions: An Introduction to the Industry. Saddle River, NJ: Prentice Hall. ISBN: 0-13-112587-7

  • Friedmann, S. (2003). Meeting & Event Planning For Dummies. New York, NY: Wiley & Sons, Inc. ISBN 0764538594

  • Krug, S. (2000). The Convention Industry Council Manual. McLean, VA: Convention Industry Council. ISBN 0970692307

Additional Recommended Texts for Event Coordination:

  •  Getz, D. (1997). Event Management and Event Tourism. Elmsford, NY: Cognizant Communication Corp. ISBN: 188234510X

  •  Goldblatt, J. (2002). Special Events, (3rd Ed.). New York, NY: Wiley & Sons, Inc. ISBN: 0-471-39687-7

  • Malouf, L. (1999). Behind the Scenes at Special Events. Brisbane, NSW, Australia: John Wiley & Sons, Inc. ISBN: 0-471-25491-6

  • McDonnell, J., Sutherland, N., & Tanner, S. (1994). Step-By-Step Table Decorating. New York, NY: Gramercy. ASIN: 051708662X

  • Morrow, S. L. (2002). The Art of the Show (2nd Ed). Dallas, TX: IAEM Education Foundation, Publishers. ISBN: 0-957982-1-6

  • Morton, L., Tutera, D. (2001). A Passion for Parties: Your Guide to Elegant Entertaining. New York, NY: Simon & Shuster. ISBN: 0743202287

  • Rutherford-Silvers, J. (2003). Professional Event Coordination. New York, NY: John Wiley & Sons Inc. ISBN: 0-471-26305-2

  • Yeoman, I. et.al. (2003). Festivals and Events Management: An International Arts and Culture Perspective. Burlington, MA: Butterworth-Heinemann. ISBN: 075065872X

Additional Recommended Texts Risk Management: 

  • Goldberg, J. M. (2000). The Meeting Planner’s Legal Handbook. Washington, D.C: Goldberg & Associates, PLLC. 

  • Barth, S., & Hayes, D. K. (2005). Hospitality Law: Managing Legal Issues in the Hospitality Industry, (2nd Ed.) New York: Wiley & Sons, Inc. ISBN: 0-471-46425-2 (not in print yet)

  • Sorin, D. (2003). The Special Events Advisor: A Business and Legal Guide for Event Professionals. New York: Wiley & Sons, Inc. ISBN: B0002F1BSS

  • Tarlow, P. E. (2002). Event Risk Management and Safety. New York, NY: Wiley & Sons, Inc. ISBN: 0-471-40168-4