DESTINATION MANAGEMENT

CWTD 601 - Tourism Assessment & Development

This course looks at how to conduct a tourism assessment to examine tourism potential, and how to measure the potential costs and benefits of a tourism development program.

This course is designed to provide students with the tools to:

  • Develop economic and visitor profiles
  • Conduct resident attitude surveys
  • Complete an attraction and facility inventory
  • Identify high potential visitors
  • Undertake visioning and goal setting
  • Identify potential products and projects
  • Undertake project scoping
  • Analyze economic, social, and environmental impacts.

Click to register for CWTD 601

CWTD 602 - Environmental Management for Tourism Destinations

This core course focuses on environmentally and socially responsible tourism strategies and innovations, including voluntary program and initiatives such as Green Globe and the Certificado de Turismo Sostenible from Costa Rica. It examines how destinations have improved competitiveness by creating environmentally and socially friendly tourism products and services. The course emphasizes establishing policies and management plans to identify and reduce the environmental impact created by tourism facilities and services, and looks at how to create environmental management systems (EMS) with broad public/private support.

This course is designed to provide students with the tools to:

  • Create a practical mechanism for pursuing the Agenda 21 principles of sustainable development
  • Address tourism environmental and social issues through a strategic multi-stakeholder planning process
  • Increase competitive advantage in the market for alternative tourism destinations
  • Build a systematic framework for public and private sector cooperation on environmental and social issues
  • Reduce public and private sector operation costs as greater energy/resource savings are achieved.

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CWTD 603 - Strategic Tourism Marketing

This course offers a practical, intensive, idea-packed approach to marketing tourism destinations. Examine how and why tourists make destination choices, and learn how to develop a strategic marketing system that emphasizes your destination's distinctive appeal. The course features case studies, and practical tips for stretching marketing dollars through better monitoring, cost controls and evaluation.

This course is designed to provide students with the tools to:

  • Use research to understand customers
  • Segment, target and position a product
  • Develop a marketing mix
  • Evaluate the marketing plan

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CWTD 605 - Applied Tourism Research

Students are introduced to the fundamentals of locating and gathering data to solve tourism marketing problems.

This course is designed to provide students with the tools to:

  • Research fits into the tourism marketing process
  • Sound data on visitor market segments can be gathered
  • Use these data to develop and evaluate visitor market segments

Click to register for CWTD 605

CWTD 607 - Electronic Marketing and Internet Applications

Participants will be made aware of the need for exceptional customer relations in the hospitality industry, and they will discover several strategies that can be used to deliver that level of service. In these eight units, students will learn how to refine their customer service approaches put a special touch on hosting activities with all customers and apply different strategies to deliver high level of service.

This course is designed to provide students with the tools to:

  • Understand how to please customers
  • Provide the kind of service that will make customers want to return to your establishments as well as tell their friends about their service experience

Click to register for CWTD 607

CWTD 608 - Ecotourism Management

This course provides the tools needed by tourism planners, conservationists, businesses and communities to work together to develop ecotourism plans and products that will attract and accommodate the ecotourist while conserving natural resources and benefiting local people. Designed to help you understand the unique structure of the ecotourism industry, the course provides the most recent information on ecotourism marketing approaches and product development.

This course is designed to provide students with the tools to:

  • Understand the basic elements of ecotourism, the market and market trends
  • Assess the potential of individual and group ecotourist specialty markets
  • Analyze and address the special needs of ecotourists and local communities
  • Establish an ecotourism planning process at the local and regional levels
  • Develop trip circuits and travel packages that are safe and offer a wide variety of experiences.

Click to register for CWTD 608

CWTD 609 - Ecolodge Development

This course will help sustainable tourism specialists, investors, resort developers, architects and landscape architects assess the financial feasibility and market potential for an ecolodge. Market research results and trends in this industry will be reviewed in order to more accurately project costs and potential revenue, and determine whether an ecolodge venture is economically viable.

This course is designed to provide students with the tools to:

  • Introduce participants to the main aspects of ecolodge planning, design, development, and operation

Click to register for CWTD 609

CWTD 610 - Coastal & Marine Ecotourism

This course assists destination managers, local resort managers, and government authorities in maintaining sustainable marine ecotourism and reef recreation activities while working with the local community to accommodate their needs and preserve the marine and coastal environment. It also shows how marine resorts in degraded areas must work with local authorities to rebuild marine resources to re-establish their place in the traditional coastal tourism and growing marine ecotourism market.

This course is designed to provide students with the tools to:

  • Maintain sustainable marine ecotourism and reef recreation activities
  • Work with local communities to accommodate their needs
  • Preserve the marine and coastal environment.

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CWTD 611 - Safety & Security for Tourism Destinations

Students will be introduced to the basic relationships between crime, terrorism, and the tourism/travel industry. Emphasis is placed on how members of the security industry impact tourism. Students will understand the importance of integrating the security professional into the tourism industry.

This course is designed to provide students with the tools to:

  • Identify how tourism theory impacts the work of the security professional
  • Be aware of security and new social groups
  • Address issues of security and customer service
  • Develop security plans.

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CWTD 612 - Sport Tourism Development

This course will help you understand the scope and array of opportunities associated with sport tourism, and show how to research, package, market and finance your sport tourism business idea or strategic plan.

This course is designed to provide students with the tools to:

  • Incorporate sport tourism into a master community development or marketing plan
  • Identify the sport tourism properties that are most efficient and most effective
  • Design and conduct sport tourism research
  • Secure financial and physical resources and write a sponsorship proposal.

Click to register for CWTD 612

CWTD 613 - Customer Service for Tourism Organizations

This course provides a systematic strategy for developing, managing and monitoring effective customer service, and for positioning your destination in the travel marketplace based on the quality of customer service.

This course is designed to provide students with the tools to:

  • Understand quality service as a management philosophy
  • Develop, implementing and evaluate customer service strategies
  • Increase customer satisfaction and gain competitive advantage in a tourism destination.

Click to register for CWTD 613

CWTD 614 - Cultural Heritage Tourism

This course examines the range of cultural and heritage assets that can become viable tourism attractions, and looks at ways of linking quality cultural heritage tourism to community development, from effective planning and marketing to community involvement and partnership approaches.

This course is designed to provide students with the tools to:

  • Understand the history and significance of cultural heritage tourism
  • Implement the techniques and methodologies used to develop cultural resources as tourism attractions.
  • Protect the authenticity and cultural significance of resources that are attractive to tourists.

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CWTD 615 - Tourist Guide Techniques

This course provides tourist guides and new entrants into the industry with essential skills to deliver an exceptional tour experience. A focus on practical information related to interpretation, guiding techniques, tour logistics and mechanics.

This course is designed to provide students with the tools to:

  • Explore motivations for travel to develop profiles of travelers
  • Understand cultural heritage tourism issues in relation to tour guiding
  • Understand the way tourist guides interact with tourism industry organizations
  • List the different types of tours available and identify the challenges faced by each
  • Explore the significance of interpretation and interpretive techniques
  • Establish methods for working with groups of different cultural backgrounds and beliefs
  • Develop techniques for dealing with tour logistics.

Click to register for CWTD 615

CWTD 616 - Tourism Investment Promotion

This course looks at how to conduct a tourism assessment to examine tourism potential, and how to measure the potential costs and benefits of a tourism development program.

This course is designed to provide students with the tools to:

  • Develop economic and visitor profiles
  • Conduct resident attitude surveys
  • Complete an attraction and facility inventory
  • Identify high potential visitors
  • Undertake visioning and goal setting
  • Identify potential products and projects
  • Undertake project scoping
  • Analyze economic, social, and environmental impacts.

Click to register for CWTD 616

CWTD 618 - Defining the Role of Destination Management Companies

This course covers all aspects of the destination management profession and aims at helping both first-time destination management consultants as well as the experienced professional.

This course is designed to provide students with the tools to:

  • Identify services destination management companies (DMC) offer to their clients
  • Understand the nuts and bolts of all services DMC offer
  • Utilize the necessary skills to support the production of a successful meeting, event or conference.

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CWTD 619 - Database and Internet Marketing of Tourism Destinations

This course will introduce students to database marketing application within the tourism industry.

This course is designed to assist students in learning:

  • How destinations, resorts, time-shares, airlines, and related tourism companies and associations have used database marketing to profile, find and serve customers
  • About related case studies of how database marketing applications have been successfully applied.

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CWTD 625 - Community-based Tourism

Students will be introduced to the issues and challenges of CBT, and will learn the elements and basic steps of planning and implementing CBT.

Students will become familiar with:

  • The concept, principles, and aims of CBT.
  • The various actors involved in CBT, and the critical importance of participation when developing and implementing a CBT venture
  • The planning and implementation stages of a CBT venture
  • The positive and negative impacts and challenges of CBT.

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CWTD 626 - Proposal Processes and Proposal Writing

This course is designed to build good understanding about the proposal development process and provide the practical guidance and tools needed for the development of a high-quality proposal. Students will grasp the nature of a proposal development process and its importance for their organization's and personal success. The course discusses strategies for identifying funding opportunities; preparing proposals that both reflect the expectation of the client and demonstrate the appropriate capacities of the applying organization, and presenting them in a way that will make your organization stand out among its competitors.

Students will also learn:

  • What are the major proposal components
  • What are the tools that make a proposal successful
  • To develop a proposal that tells a compelling, fact-based proposal story
  • To develop evaluator-friendly proposals
  • To prepare proposals with passion.

Click to register for CWTD 626